Production print runs are often needed by small businesses, and going to a print shop used to be considered the best way to handle the job. After all, they had the needed equipment. However, this required numerous quality checks and changes, requiring someone to go there and look at the first few printed, make any changes, correct errors, etc., often several times. Today, production print equipment is more compact than ever, and it is available for small businesses who want a better solution.
Advertising Print Runs
In advertising, getting the message out far and wide is the key. That makes it necessary to print enormous numbers of each advertising material in order to distribute them to a wide customer base. When you have a production printer in your office, these print runs can be done at any time. You don't have to make an appointment with a third-party business or make time to go there several times to supervise the finished product. Your advertising can instead be designed and printed in-house, saving an enormous amount of time and money for your business.
The look of marketing materials changes often as new trends take hold in the industry. Printing out various types of marketing materials get extremely costly quickly when it's done by a third party. With an in-house production printer, you can change designs as often as you want and print them immediately. You can design something new to take to a convention and have it ready on the same day. And, as trends change, you can create newer designs as often as you like.
Expanding Your Advertising and Marketing
Many companies that use print shops try to limit the amount of production printing they do there, often limiting the number of materials they have printed to the bare minimum. But, what if you didn't have to do that? What if you could create newer, better production print runs at any time and how them ready quickly? This opens the door to a number of marketing possibilities, including flash sales, special deals, coupons, etc.
If you want more advertising and marketing freedom for your business, contact us today to get your own production print equipment that can be used as often as you want. Increased marketing with an in-house printer will help to build brand awareness as well as save you money on printing costs.