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Additional Information
Dataworks DM (Lanier)

Dataworks DM software is an affordable, template-driven application that makes it fast and easy to create and output direct mail pieces that incorporate variable data.


About Dataworks3 DM

  • Organizations can use Dataworks3 to make powerful connections with customers and prospects
  • Direct mail creation software that allows you to merge data with targeted graphics, logos, to achieve the highest possible response from recipients
Major Applications
  • Flyers, tri-fold mailers, postcards, letters and many other one-to-one direct mail pieces
  • Personalized communications for virtually any industry including: real estate, retail, finance, education and general business applications
  • Multi-channel marketing efforts by delivering one-to-one documents for output to any email address and/or fax number
  • Generate professional, personalized documents that make a stronger impact on your target audience
  • Lower costs of variable data printing by removing manual process steps
  • Create and edit direct mail pieces in minutes to react quickly to market changes and opportunities
  • Eliminate the need to purchase and store letterhead and other pre-printed forms
Using Dataworks3 DM
  • Step by step "wizard" tools make the application simple to navigate for users with any level of experience
  • Quickly customize direct mail pieces by adding text and graphics to a standard template
  • Populate the template with data files from virtually any file format
  • Visual WYSIWYG interface combines easy to use design tools with drag-n-drop data merge functionality
  • Deliver completed documents to color or black & white multifunction products or printers
  • Improved functionality vs. traditional mail merge applications
Implementing this Solution
  • Dataworks3 DM installs on a Windows PC
  • Processes data from virtually any CRM or ERP system including SAP, Oracle, JD Edwards, etc, anything that can export a .CSV or flat file
  • ODBC Database Integration
  • Electronic output including email and fax in addition to print output

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